Welcome to Goodfellow® – your destination for affordable, quality clothing made for real life. Ever since we began in 2018, our mission has been simple: to create closet staples and everyday essentials that make you look good and feel great.
Our roots are in denim and tees, but we’ve grown into so much more. We’re your one-stop shop for apparel that takes you from work to weekend and every moment between. Whether you’re lounging at home, heading to the gym, or getting drinks with friends, we’ve got you covered with timeless pieces made for maximum comfort and style.
Clothing for the Everyday

Life moves fast. Running errands, chauffeuring kids, meeting friends – your days are full and your schedule is packed. You want clothes that can keep up. Our designers understand those needs. Using soft fabrics, flattering silhouettes, and day-to-night details, we create garments that go seamlessly from sunrise to sunset.
You’ll find closet heroes like stretchy jeans, flowy blouses, versatile dresses, cozy cardigans, polished trousers, and more. Thoughtfully made, rigorously tested, and affordably priced – our clothing fits your life and your budget. Mix and match our tops, bottoms, layers, and accessories for outfits that carry you through every moment, looking great and feeling like your best self.
Easy, Everyday Style
Getting dressed shouldn’t be hard. Whether you’re rushing out the door or prepping for a night out, you want options that make looking stylish simple. That’s why we design our pieces to be effortlessly on trend and endlessly wearable.
Our denim, tees, dresses, and more reflect current looks and silhouettes, but with little twists that make them uniquely yours. A knotted hem, a punchy pattern, a flirty ruffle – small details that make a big style impact. And with our range of colors and sizes, there’s something flattering for every body.
Mix and match our tops and bottoms or grab a one-and-done dress. Getting ready is easy with pieces that can be dressed up or down in a flash. Pull together polished looks without the effort – that’s the Goodfellow way.
Quality Clothing, Accessible Prices
Great style shouldn’t cost a fortune. We believe looking and feeling good should be available to everyone, no matter your budget. That’s why we focus on delivering the fabrics, construction, and designs you want at prices you’ll love.
We cut costs, not corners. By selling directly through our website, we avoid middlemen markups so we can offer you amazing value. Our volume production allows us to buy quality materials in bulk, further reducing costs. And our designers skillfully craft each garment to hit sweet spots of style, fit, and affordability.
The result? Clothing with real designer details at unbeatable prices. Expect elevated fabrics, finishes, and silhouettes that look far more expensive than their accessible price tags. Get the quality and style you deserve – all for less.
Sustainably Made Basics
As a brand, we want to make clothing that makes life – and the planet – a little bit better. That’s why sustainability is woven into everything we do. From thoughtful material choices to responsible manufacturing, we’re committed to ethical processes from start to finish.
We use eco-friendly fabrics like organic cotton, recycled polyester, and lyocell in many of our bestselling basics. These textiles have a lighter environmental footprint than conventional materials.
Our suppliers meet strict standards and certifications for water use, emissions, and chemical processing. We conduct regular audits to ensure transparency and accountability at every facility.
And our streamlined supply chain reduces waste and emissions from start to finish. We’ve aligned each step – from materials to transport to fulfillment – to be as sustainable as possible.
Little changes make a big difference. With quality essentials designed to last, our goal is to provide clothing that gets better with age, not ending up in landfills. Feel good adding our eco-friendly pieces to your closet.
Easy Online Shopping
Skip the crowded mall – our website makes shopping comfortable and convenient. Browse our collection 24/7 from your phone, tablet, or laptop. Search, filter, and compare with ease.
We make online ordering simple. Click your size, color, and quantity and head to checkout. Shipping is fast and free for orders over $50. Exchanges and returns are no problem – we’ll provide prepaid shipping labels and make it hassle-free.
Our mobile-friendly site ensures your experience is seamless on every device. Easy navigation, smooth scrolling, and quick page loading – shop our looks on the go.
And our dedicated customer service team is ready to answer any questions and handle requests with care. Reach out by email, chat, or phone – we’re always happy to help.
Feel Good Savings

Who doesn’t love a good deal? That’s why we offer plenty of year-round savings to help you get quality clothing while sticking to your budget.
Keep an eye out for sitewide sales, category discounts, and individual product promotions. Get 20% off denim, take 50% off clearance items, score flash deals – with regularly rotating offers, there’s always a steal to be had.
Sign up for emails and you’ll get exclusive subscriber-only offers and early access to sales. From birthday coupons to holiday deals, we’ll make sure our most loyal fans get the best bargains.
Refer friends to receive credit towards future purchases. Give $10, get $10. Everyone wins with special rewards for sharing the Goodfellow love.
And be sure to check RetailMeNot before buying for additional coupon codes you can stack on top of existing discounts. More ways to save? Now we’re speaking your language!
Quality Clothing for Men and Women
The days of boxy fits and basic styles are over. Now more than ever, men and women expect detailed, well-made clothing – without sacrificing comfort or affordability.
We design intentionally for both genders. Clean silhouettes, premium fabrics, and modern tailoring provide an elevated look, while stretch fabrics and soft textures ensure all-day ease.
Our menswear focuses on versatile closet additions in a full range of sizes. Chinos, button-downs, sweaters, blazers – classics upgraded with custom fabric blends and slimmer, modern shapes.
The womenswear line includes dresses, jeans, tops, outerwear, and more designed for real women’s bodies. Flattering curved seams, custom stretch blends, and petite to plus sizes result in styles you can’t wait to wear.
And our unisex tees, hoodies, joggers, and accessories make lounging, traveling, and running errands stylish and cozy for all.
Effortless From Day to Night
A long day doesn’t mean your look has to suffer. Our pieces transition seamlessly from work to play so you can maintain your style around the clock.
Start with key garments designed for versatility. Stretchy blazers you can dress up or down. Crisp white button-downs and cozy crews that pair with anything. Ponte pants and knit midi skirts that feel like sweats but look polished.
Accessories take you from professional to party mode. Swap out a tote for a clutch. Pull hair up and add statement earrings. Trade heels for slip-on sneakers.
Little quick changes make a big impact. Now you can look chic and stay comfortable morning to night – no outfit repeat required.
Clothes for Lounging and Living
Whether you’re vegging out at home or running errands about town, comfort is key. We design clothes that feel just as good as they look – no compromise required.
Work from home essentials include stretchy joggers, slouchy tees, and wireless bras you’ll never want to take off. Don’t just lounge, do it in style.
For weekends centered around self-care, reach for our buttery-soft leggings, oversized hoodies, and cute bralettes. Look cute while recharging.
And for quick trips and daytime excursions, choose details like adjustable waists and pockets galore to enhance functionality. Clothes should work with your lifestyle, not against it.
Whatever your plans, our softest, stretchiest pieces make downtime anything but drab time. Comfy just got a major style upgrade.
Activewear Designed for Movement
Easy, breathable, and cute – our activewear checks all the boxes so you can check off that workout. Motivation meets moisture-wicking fabric.
We use stretchy performance textiles and athletic-inspired details so you can move freely and look great. Stretchy joggers and knit leggings keep up with every pose and rep. Soft bras with secure bands add support without squishing. Lightweight tees and tanks feel feather-light and airy.
Don’t just workout, get the most out of your workout. Our mix-and-match pieces move with you, not against you. Whether you’re hitting the studio or crunching at home, we’ve got the perfect active apparel for even the sweatiest sessions. Namaste stylish.
Travel Clothing You’ll Want to Live In

Vacations should be as comfortable as they are Instagrammable. Pack clothes that can keep up with your nonstop itinerary – all in sleek, packable styles.
Choose wrinkle-resistant fabrics like denim, jersey, and performance knits. Toss them in a suitcase and watch them bounce back, skip the iron. Multi-use pieces streamline your luggage. Dresses double as swim coverups. Button-downs can be worn solo or layered.
For ultimate airplane coziness, slip into our soft joggers and stretchy tanks. Sightseeing requires moisture-wicking tees, walking shorts, and comfy sneakers. And evenings out call for versatile midi dresses and light cardigans you can dress up.
Vacation – and vanity – approved. Explore in attire ready for any occasion that still feels like your comfiest loungewear.
Better Basics Start Here
Back to the basics never looked – or felt – so good. We’re talking elevated versions of the everyday staples you already love and live in.
Classic crewneck tees made supersoft and topped with a modern ribbed neckline. Crisp white button-downs in woven fabrics that feel polished, not stiff. Denim cut for curves with added stretch for flexibility.
Whether you’re looking to round out your wardrobe or overhaul your closet, our basics deliver. Timeless silhouettes crafted from quality materials to the highest standards.
An affordable replenishment of the classics you reach for day after day. Start fresh and feel good doing it.
The Fabric of Fashion
The secret to style that looks great and feels like a dream? Superior fabric. We carefully curate textiles designed to strike the perfect balance of comfort, quality, and visual appeal.
Stretch fabrics add mobility to jeans, pants, tops – day-to-day staples suddenly feel like your comfiest leggings. Athletic textures like moisture-wicking jersey make tees and tanks perfect for workouts with zero cling. Lightweight woven fabrics keep tailored pieces from feeling stiff.
And soft natural fibers like cotton, modal, and TENCEL‚«â deliver next-to-skin comfort. We love working them into loungewear and intimates.
By obsessing over the smallest details – every thread and fiber – we ensure the final product looks and feels like luxury. Focus on fabrics makes an affordable price tag feel even more amazing.
Ethical, From Start to Finish
Great style starts behind the seams. We proudly partner with manufacturing facilities around the world committed to the ethical treatment of their employees.
Mandatory ethics training ensures staff understand their rights. Work schedules adhere to local regulations with required breaks. Wages meet or exceed minimums. And workers have access to medical care plus opportunities for advancement.
We conduct regular audits of all factories, using third-party organizations for unbiased oversight. Issues can be anonymously reported for prompt investigation.
Each worker deserves a safe, positive environment. We’ll continue pushing the industry forward through partnerships that empower and protect the incredible people who make our products possible.
Our Vision
To create a world where high-quality, sustainable clothing is the standard, not the exception. Where looking good and feeling good go hand in hand. Where everyone has access to stylish pieces designed with their bodies, budgets, and busy schedules in mind.
To prove that comfort, quality, and affordability don’t have to be mutually exclusive. That shoppers shouldn’t have to sacrifice or settle when getting dressed. That thoughtful design and ethical processes can coexist and thrive.
To outfit real people in clothes ready for real life. Using fabrics that perform and washes that wow. With versatile designs that go the distance. Made carefully to avoid disposability. So we all Live. Feel. Be. Goodfellows.
Goodfellow® – everyday clothing, for every body. Look good, feel great – it’s our promise to you.