Goodfellow

Goodfellow is a clothing brand that offers high-quality, comfortable basics for men and women at affordable prices. Launched in 2018, Goodfellow aims to provide closet staples and everyday essentials that make you look good and feel great.

About Goodfellow

Goodfellow is an affordable clothing brand that offers elevated everyday essentials for men and women. Launched in 2018, the brand set out to create closet staples and go-to pieces made from quality materials with thoughtful design details. Goodfellow aims to provide stylish, comfortable clothing for real life that makes getting dressed easy and fun.

With a focus on fabric innovation and flattering fits, Goodfellow has become known for its denim, tees, and loungewear made from soft, stretchy fabrics. The brand uses custom fabric blends and designs for maximum comfort and mobility. Goodfellow’s clothing features details like curved seams, adjustable waists, and stretch technology.

Sustainability is a core value for Goodfellow. The brand uses eco-friendly textiles and partners with ethical factories to reduce its environmental impact. Goodfellow also focuses on creating durable, versatile pieces designed to last, avoiding fashion disposability.

Sold online and in Target stores, Goodfellow balances style and affordability. The direct-to-consumer model allows Goodfellow to offer designer quality at lower prices. By streamlining operations and buying materials at scale, the brand provides a real value at an accessible price point.

With its mix of wardrobe basics and trend-driven pieces, Goodfellow is popular for effortless, everyday style. The brand aims to make getting ready easy and fun, with clothes that transition smoothly from work to weekend. Overall, Goodfellow delivers elevated clothing essentials designed for how real people live their lives.

Goodfellow Trendding Products

Men's Comfort Wear T-Shirt - Goodfellow & Co™

  • Model wears size M and is 6’0″
  • Jersey T- shirt in solid color
  • Midweight blend of cotton, modal and spandex
  • Round neckline and short sleeves
  • Regular fit and below-waist length

Men's Comfort Wear Long Sleeve Shirt - Goodfellow & Co™ Blue

  • Model wears size M and is 6’0″
  • Comfort wear long-sleeve shirt
  • Soft, stretchy woven fabric
  • Collared neckline and button-down front
  • Chest patch pocket
  • Buttoned cuffs
  • Standard fit

Men's Lee Knit Sneakers with Memory Foam Insole - Goodfellow & Co™

  • Knit sneakers in a solid color
  • Memory foam insole
  • 100% recycled polyester lining
  • Closed round toe
  • Lace-up closure
  • Medium width
  • Treaded outsole

Men's Vintage Relaxed Straight Fit Utility Pants - Goodfellow & Co™

  • Model wears size 32×32 and is 6’3″
  • Vintage utility pants in a solid color
  • Made from 100% cotton
  • Fly button and zipper
  • Mid-rise cut
  • Full length
  • Relaxed leg and relaxed fit
  • 2 front and back pockets

Men's Windbreaker - Goodfellow & Co™

  • Model wears size 3XL and is 6’4.5″
  • Lightweight windbreaker
  • Stand-up collar
  • Elastic cuffs
  • Wind- and water-resistant
  • Front full-length zipper

Men's Odor Resistant No Show Socks 6pk - Goodfellow & Co™ 6-12

  • Athletic no-show socks make a practical addition to your wardrobe essentials
  • Soft, ringspun cotton with added stretch for a comfy fit
  • Arch support and reinforced heel and toe add extra comfort for all-day wear
  • Tagless

Why Choose Goodfellow

Excellent Basics and Essentials

Goodfellow first made its name with closet staples done right – great fitting jeans, soft tees, and versatile dresses in custom fabrics. The brand still specializes in nailing the everyday basics you’ll wear again and again. Goodfellow’s fabrics have stretch and mobility, while shapes flatter.

Comfort in Any Situation

From errands to the office to travel, Goodfellow designs for comfort no matter where you are. Pieces move with you thanks to stretch fabrics with recovery. Adjustable waists and athletic-inspired textures enhance functionality. The focus is clothing that looks stylish but feels like loungewear.

Responsible Sourcing and Production

Sustainability guides Goodfellow’s processes and supply chain. The brand monitors factory conditions closely through audits for ethical labor practices. Goodfellow also uses eco-friendly textiles in many designs to reduce environmental impact.

Trend-Forward, Wearable Styles

While Goodfellow excels at basics, the brand also offers plenty of trendy yet wearable styles. Goodfellow’s designers interpret catwalk concepts for real life. Pieces have thoughtful details and silhouette tweaks that elevate a look. The styles walk the line between fashion-forward and functional.

Smoke and Mirrors Pricing

Prices at Goodfellow are affordable without sacrificing quality. The brand focuses on delivering value, from quality materials to thoughtful construction. By controlling operations from design to sales, Goodfellow avoids markups while still using elevated fabrics and finishes.

Mix and Match Versatility

Goodfellow’s range of tops, bottoms, layers, and accessories make coordinating outfits effortless. The brand creates pieces that work back to multiple colors and patterns in your closet. Outfit options become endless with versatile pieces that transition from workday to night out.

Customer Reviews

Sarah L.

As a busy working mom of three kids, I'm always on the hunt for affordable, quality basics that can keep up with our active lifestyle. I recently tried out several pieces from Goodfellow and was so impressed! The fabrics are thick and stretchy - the denim has a perfect amount of give without losing its structure, while the cotton tees are soft and breathable. The adjustable waistband on the joggers and utility pants is genius for postpartum bodies. And everything has held up so well after countless washes and wears. For the price, you really can't beat the quality. I especially love the comfort of Goodfellow's loungewear - the modal fabric is silky and light. Between work, errands, school pickup and sports practices, our schedule is nonstop. Goodfellow's clothes effortlessly transition from one activity to the next while keeping me comfortable, polished and pulled together.

James F.

As someone who bikes to work every day, I need pants that allow free movement but also look professional enough for the office. Most pants that stretch are too casual and dress pants are too restricting - but Goodfellow has solved my problem! Their rapid motion chinos have just the right amount of stretch and flex while maintaining a tailored silhouette. They've become my go-to pants for looking sharp at the office but still being able to bike around the city. And they hold up well - no pilling or sagging, even after repeat washes. I also appreciate the modern, trim fit of Goodfellow's button-ups - the athletic cut fits my frame nicely. The fabrics feel substantial, not flimsy. For a Men's apparel brand, Goodfellow really seems to understand how guys want clothes to fit and function in real life. Affordable, quality pieces that I can wear just about anywhere.

Alicia T.

I am completely obsessed with Goodfellow jeans - they are hands down the best fitting, most flattering denim I've ever worn. I have curves and typically size up to fit my hips, but the stretch material and contoured waistband of the Goodfellow skinny jeans sculpt my shape perfectly. No gapping at the waist or sagging. I also love the range of trendy washes - it's nice to find more unique colors and styles from basics brand. The athletic slim joggers are another staple for me - so soft and cozy, but still polished enough to wear for a coffee date or girls' night out. In fact, all of Goodfellow's bottoms seem designed specifically for women's bodies - the fits are amazing. I stock up on their tees, tanks and cardigans too for affordable wardrobe basics. The quality rivals the expensive boutique brands but is such a better value. Goodfellow makes it easy to always look cute and stylish!

Noah S.

Comfort is my top priority when it comes to clothing, and Goodfellow delivers quality loungewear and basics that feel amazing. I work from home as a software engineer, so I'm often kicking back at my desk in sweats and a tee. Goodfellow's French terry hoodies and jersey jogger pants are my uniform - ridiculously soft yet structured enough to still look put together on video calls. I also appreciate the performance features of their moisture-wicking activewear for my daily lunchtime workouts. The tennis polos are another go-to for looking polished but feeling great, even on 14-hour coding days. As an engineer, fit and functionality trump flashy design for me. Goodfellow nails the details that make clothes adaptable and low-maintenance, like stretch fabrics and easy pull-on waistbands. Affordable pricing is also key - I tend to ruin clothes fast between work, exercise and my side gardening projects. With Goodfellow, I never stress about cost per wear. Highly recommend for guys who just want quality, everyday clothes made for real life.

Brooke D.

I used to think buying inexpensive clothing meant sacrificing style and fit, but Goodfellow completely changed my mind! As a teacher on a budget, I'm conscious about spending - but Goodfellow's designs are so on-trend and flattering that I get compliments whenever I wear them. The dresses and jumpsuits are especially great - cute prints, flirty silhouettes and nice fabrics that you'd expect to spend way more on. Even the basics like their v-neck tees and cardigans have thoughtful details like side slits or ruched sleeves that add femininity. Everything is so versatile too - I can dress pieces up or down easily. Goodfellow makes it possible to always look polished and professional for work with a teacher's salary. My other favorite part is their size inclusive range - as a petite plus size woman, it's difficult finding dresses that fit well off the rack. But Goodfellow's designs work for so many body types. Affordable teacher fashion that doesn't skimp on style or fit? I'm sold!

Blogs & News

FAQs

Goodfellow specializes in everyday wardrobe essentials like jeans, tees, dresses, and loungewear. The brand also offers activewear, outerwear, sleepwear, and accessories so customers can create full head-to-toe looks.

Goodfellow uses custom fabric blends and constructions like contour waistbands and four-way stretch to ensure their clothing is ultra-comfortable while maintaining structure and shape. Details like curved seams and adjustable drawcords optimize the fit and functionality as well.

By controlling the entire design and production process and buying materials in bulk, Goodfellow is able to minimize costs. The savings get passed onto the customer. The brand also focuses on creating long-lasting, versatile pieces to provide more value.

Goodfellow aims to offer effortless, everyday style for all genders. The brand caters to anyone looking for closet staples and go-to pieces that take them from work to weekend.

Yes, sustainability guides much of Goodfellow's production and sourcing. The brand uses eco-friendly textiles in many products and partners with factories that meet strict standards for worker treatment and environmental impact.

Goodfellow offers an inclusive size range from XS-4X for women and S-XXL for men. Customers appreciate the wide selection of standard and plus sizes.

Goodfellow clothing is designed to withstand frequent washing and wearing. Customers rave about the quality and durability, especially considering the affordable prices. Many staple items last for multiple seasons with proper care.

Yes! Customers receive free standard shipping on orders $35+ and free returns with a prepaid shipping label. Exchanges are also free.

Goodfellow is sold through Target stores nationwide and on Target.com. The full collection is available online.

Check garment tags, but most Goodfellow clothes can be machine washed cold and tumble dried low. Taking care to wash items properly and avoid over-drying will help maximize longevity.